10XBETA

As 10XBETA evolved from a product design studio to a med-tech innovation venture, the goal was to create a brand that reflects its bold, innovative spirit. The new visual identity needed to appeal to both startup talent and family investment offices.

Using the base shapes of the logo, a library of geometric forms and a unique color scheme were developed to represent abstract ideas in the product development cycle.

The 10X team, a diverse group of engineers and designers, needed a brand system that was both creatively flexible for designers and easy to use for non-designers. To support this, comprehensive templates for Google Suite, Figma, and Miro were created, along with detailed brand guidelines and workshops.