I’m a Designer and Design Director.
I execute creative projects from concept to production across a wide range of media.
Born and raised in Vienna, Austria, I moved to NYC after graduation "for a year or so". Eight years later, I've worked with amazing creatives, touched many different projects, and gained more experience than I ever imagined.
Through it all, a few design principles stuck:
I start every project with thorough research and strategic planning. Understanding my clients, their objectives and their context is the base to make sure that design goes beyond “making it pretty” and drives meaningful impact for businesses and causes.
Do you know what you want to say? What is the voice of the font that you chose and how does the color scheme set the tone of your conversation? Every choice should serve the message.
I thrive in cross-disciplinary teams, having worked with professionals ranging from copywriters and developers to architects, engineers, and brand strategists.
Do things you’ve never done before. I believe strong design thinking and skills can meet any visual challenge. The unfamiliar is where I thrive and extraordinary work happens .