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Mari is a unique wine-cocktail blend of mate, wine, and elderflower. A distinctive brand identity was developed, featuring eye-catching packaging and engaging promotional materials. The llama, a playful symbol of Mari’s South American and European heritage, adds a touch of whimsy to the brand. Over two years, the flavor range was expanded, marketing materials were created, and social media was managed to drive brand awareness and sales.


TeamKathrin Heimel, Jonas Weber, Stansilav Lewicki Year2012-2014


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